In this article, we will move forward in the line of social media and neuromarketing, taking into account the psychological motivations of the consumer.
Most critical part of the story is how it ends says, Kahneman. Sandwich Technique uses that ideology breaks down the cognitive walls of people and opens new doors for better communication.
Brands who call people’s emotions, not mind are more successful on the market. We examine that phenomenon by taking the Pepsi challenge into consideration.
Packaging is one the most important things in terms of consumer’s reaction when he first meets the product. So, what does neuromarketing tell about packaging?
How visual cortex that interprets information gathered from the eye’s retina have an influence on our decision-making process?
As a result of their nature, men and women differentiate from each other. That differentiation may cause problems when it comes to advert that is prepared for a specific gender…
Probably everyone has found a resemblance between and object and the face once in their life. That phenomenon is called Pareidolia. So what is the relationship between design and Pareidolia?
Brands want to give tens of messages in one ad but the consumers are only capable of perceive few of them. So how is it possible to design a more effective ad with neuro design methods?
Is simplification of logos a temporary trend or more? Today, we will discuss neuromarketing and logo relationship on the basis of logo simplification…
Digital Agency of Kapital Medya is Designneuro! We will be managing MediaCat, MediaCat Books and Digital Age from now on 🙂
Designneuro became one of the sponsors of European Association of Political Consultants(EAPC) and EAPC Polaris Awards which is organized for the first time.
Now, we can understand both what and why the consumer buys thanks to neuromarketing methods. But how neuromarketing is trying to understand customers?