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Everything about Neuromarketing and Design..

Design Neuro
Neuromarketing for social media communication!
Neuromarketing for social media communication!

In this article, we will move forward in the line of social media and neuromarketing, taking into account the psychological motivations of the consumer.

Design Neuro
Sandwich Technique and Perceiving Experiences
Sandwich Technique and Perceiving Experiences

Most critical part of the story is how it ends says, Kahneman. Sandwich Technique uses that ideology breaks down the cognitive walls of people and opens new doors for better communication.

Design Neuro
Neuromarketing and Perception
Neuromarketing and Perception

Brands who call people’s emotions, not mind are more successful on the market. We examine that phenomenon by taking the Pepsi challenge into consideration.

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Neuro Design and Packaging
Neuro Design and Packaging

Packaging is one the most important things in terms of consumer’s reaction when he first meets the product. So, what does neuromarketing tell about packaging?

Design Neuro
Visual Cortex and Neuromarketing
Visual Cortex and Neuromarketing

How visual cortex that interprets information gathered from the eye’s retina have an influence on our decision-making process?

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Neuro Design According to Gender Of The Target Audience
Neuro Design According to Gender Of The Target Audience

As a result of their nature, men and women differentiate from each other. That differentiation may cause problems when it comes to advert that is prepared for a specific gender…

Design Neuro
Pareidolia And Its Effect On Design
Pareidolia And Its Effect On Design

Probably everyone has found a resemblance between and object and the face once in their life. That phenomenon is called Pareidolia. So what is the relationship between design and Pareidolia?

Design Neuro
Neuro Design And Importance Of Simplicity
Neuro Design And Importance Of Simplicity

Brands want to give tens of messages in one ad but the consumers are only capable of perceive few of them. So how is it possible to design a more effective ad with neuro design methods?

Design Neuro
Neuromarketing and Logo
Neuromarketing and Logo

Is simplification of logos a temporary trend or more? Today, we will discuss neuromarketing and logo relationship on the basis of logo simplification…

Design Neuro
Digital Agency of Kapital Medya is Designneuro!
Digital Agency of Kapital Medya is Designneuro!

Digital Agency of Kapital Medya is Designneuro! We will be managing MediaCat, MediaCat Books and Digital Age from now on 🙂

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Designneuro; Sponsor of EAPC
Designneuro; Sponsor of EAPC

Designneuro became one of the sponsors of European Association of Political Consultants(EAPC) and EAPC Polaris Awards which is organized for the first time.

Design Neuro
How Neuromarketing is Trying to Understand Customers?
How Neuromarketing is Trying to Understand Customers?

Now, we can understand both what and why the consumer buys thanks to neuromarketing methods. But how neuromarketing is trying to understand customers?