You couldn’t miss that booth if you went to Istanbul Coffee Fest. Booth prepared with large Lotus Biscoff’s and huge cup bring participants with delicious products.
The visibilty of the logo was important during the design process. We wanted to create round-edged booth to not to bother visitors. Also we put huge Lotus Biscoff’s to both create emotional bond and to make visitors feel close to brand.
Joyous illustrations are designed to tell the story of the brand for the guests who sit down on the lounge area.
Set up was as fun as it's designing.