We have been producing creative works in accordance with contemporary design perspectives nourished by neuromarketing principles for TÜAD, which also serves as a communication network among Turkish researchers.
Researchers’ Association not only brings together researchers in Turkey but also is home to events and training seminars for professionals working in and together within the research industry.
The association has been hosting two major annual events; the Reseach Summit and the Owl Awards. Our project regarding these events aimed to establish an effective marketing strategy that possitively corroborates the brand idendity.
Our primary goal has been forming a strong and sustainable brand identity for TÜAD, which will be representing the host for the annual “Research Summit” events and for the “Owl Awards” in the long run.
We needed to ensure that all visual material, images and digital designs that come out of our agency are consistent and compatible.
Every piece of visual communicative material representing TÜAD needed to meet the certain requirements concerning today’s ever changing communication methods.
The theme of the 22nd Research Summit has been named “Under’ Stand.” “Understand” in English, "Verstehen" in German, "Episteme" in Greek, "Vakafe" in Arabic… This thematic concept was inspired by the idea of reaching the essence of truth by staying focused, achieving a peaceful mind and living the moment.
We scheduled a photo shoot in Kadıköy, aiming to portray the image of a calm mind surrounded by blurry figures. Finally a creative visual emerged that completely corresponds with the summit’s theme.
We designed all the visuals representing TÜAD during the 2018 Owl Awards and the 22nd Research Summit. We also revised TÜAD's brand identity in the light of contemporary design dynamics and will continue to produce creative works as the Researchers’ Association’s full service agency on their brand journey into the future.
We have worked with many agencies over the years, but we realized the meaning of going along, getting excited, creating endlessly, and understanding each other with Designneuro. As TUAD, our difference from other organizations is that we have a broad range of products and brands and that we serve multi-stakeholder groups. The colors of our business range became brighter and noticeable with Designneuro. It is a great advantage for us that they have a thorough knowledge of research and use neuro researches. We thank Fuat and Asli Kanik for their devoted and motivated works.
Tüad - General Coordinator
TSSF Coach, Turkey Spearfishing Champion, freediver.