Kapital Media's digital agency was Designneuro! MediaCat, MediaCat Books and Digital Age accounts are now entrusted to us Media
Since its inception, it has chosen Kapital Medya digital agency as the reference source of marketing communication professionals.
Setting out as a magazine in 1993, MediaCat has become a leading information platform that produces sectoral content in a range of books, conferences, competitions, master's programs and trainings today.
While Digital Age sheds light on today's more digitalized world, MediaCat Books also guides the professionals who want to build brands.
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Brands are closer than ever to understand the consumers through neuromarketing methods which observe the reasons behind of making a buying decision. So what does neuromarketing tell us?
It is now easier to reach to the consumer due to advancing technology. However, consumers exposed to thousands of messages throughout the day it is not possible for consumers to perceive them all. Ads targeted to the right audience and aired through right media planning may be ignored as a result of excessive messaged flood…