Gravity Creative Works

Gravity Creative Works

Gravity Architecture is an award-winning architecture studio with offices in New York and Istanbul.

Gravity
2016
Services
Logo Design
Brand Guideline
Creative Direction

Gravity

We met with Gravity at the beginning of their branding journey. It was necessary to thoroughly study the vision, values, and needs of the brand, thus creating an identity that will prepare the brand for its growth journey.

Gravity Creative Works
Gravity Creative Works
Gravity Creative Works

SOLUTION

We designed a logo that has low visual clutter, allows freedom for the brand's designs, and has an easy implementation on social media, websites, or on a product. The logo does not contain an emblem and reflects the dynamism of Gravity and contains original typography.

The human brain processes high-contrast images better than colorful images. Also, since these colors do not contain a perceptual message, it supports a simple design expression. For this reason, we ignored most of the colors and created a monochrome identity for Gravity.

DESIGN ELEMENTS

Gravity Creative Works
Gravity Creative Works
Gravity Creative Works
Gravity Creative Works
Gravity Creative Works
Gravity Creative Works

Outcome

A corporate identity alone cannot advance a brand. The growth of brands is the result of many factors being implemented simultaneously. Gravity, which we laid strong foundations for on their first day, is now a regularly awarded, internationally renowned studio.

Gravity
2016

OTHER WORKS