Gravity Architecture is an award-winning architecture studio with offices inNew York and Istanbul.
We met with Gravity at the beginning of their branding journey. It was necessary to thoroughly study the vision, values, and needs of the brand, thus creating an identity that will prepare the brand for its growth journey.
We designed a logo that has low visual clutter, allows freedom for the brand's designs, and has an easy implementation on social media, websites, or on a product. The logo does not contain an emblem and reflects the dynamism of Gravity and contains original typography.
The human brain processes high-contrast images better than colorful images. Also, since these colors do not contain a perceptual message, it supports a simple design expression. For this reason, we ignored most of the colors and created a monochrome identity for Gravity.
A corporate identity alone cannot advance a brand. The growth of brands is the result of many factors being implemented simultaneously. Gravity, which we laid strong foundations for on their first day, is now a regularly awarded, internationally renowned studio.