Neova Insurance
Pioneer of Participation Insurance in Turkey Neova Insurance, with its strong capital structure and experienced team, continues to shape the Turkish insurance industry, working to become the top brand in the field.
The Project
To integrate Neova’s services and products into the digital world and enhance insurance awareness, we focused on engaging the target audience with accurate and compelling stories.
SOLUTION
We started by developing a comprehensive strategy for Neova and then created a dynamic, modern, and clean digital identity that aligns with digital trends. In designing this identity, we incorporated our neuromarketing insights to ensure a low cognitive load and an easily recognizable experience in the fast-paced digital environment.
Result
Neova Insurance is progressing towards the long-term goals we initially set. Today, the brand enjoys a much stronger communication consistency on social media, thanks to its enhanced visual identity and storytelling quality.
Hayat Uslu
Eren Cem Kılınç
