The artful concept boxes that describe the world of Absolut also bear the signatures
"I love the packaging, love the feeling of it… I want to do something…"
Absolut's partnership with art begins with these words by Warhol.
In retail, it is important not only to be properly positioned and perceived on the shelf but also to stimulate the right feeling in the consumer. Art is one of the best ways to create an impact. An artistic perspective and standing out on the shelf is an important KPI for the project.
Using a neuro marketing perspective, we localized to better connect with people and brought to life different illustrations that carry traces of traditional Turkish arts.
Following the suggestions of Absolut's global team, we also added the signatures of our team members to the packaging.
This special series quickly attracted the interest of collectors and achieved great success by selling out quickly on the shelves.