Kıyı Istanbul Creative Works
Kıyı Istanbul stands out with its marina accompanying the long coastal line, with squares, and streets inspired by iconic architectural structures of famous cities, shopping areas that bring together the most exclusive world brands, and prestigious restaurants.
Kıyı Istanbul
Inspired by the 7 hills of Istanbul, Kıyı Istanbul aims to make the city a number one meeting point for marine and sailing enthusiasts, while carrying the concept of 7 important cities in Europe.
We needed a mark that could be integrated with the brand, that could tell a story, and that was based on the values of the brand.
SOLUTION
We tied the rope, a significant symbol of sailing, into a form that symbolizes the 7 hills. Then we combined the letter K, which symbolizes the coast, with a sailboat symbolizing sailing.
We used navy blue to symbolize the oceans and trust in the brand's corporate identity, and gold to represent wealth.
DESIGN ELEMENTS
CATALOG DESIGN
Using the corporate identity we created, we designed all communication materials including the brand's catalog and outdoor visuals.
Muzaffer Yılmaz
Şenol Yılmaz
