For the past 3 years we have been working together on the creative design process
with JACK&JONES, a leader in the jean culture with more than 2000 stores worldwide.JACK&JONES brand needed a creative visual language that would match its corporate identity and the brand's #brotherhood message, for its e-commerce website, social media, and marketplaces.
We created a new visual world that is suitable for the brand's young and dynamic identity and fills in the values it owns.
In all the content we prepared, ease of perceptibility, the clarity of the message in reaching the target audience, and the ability to create the correct emotion were all important criteria for us. In all the content we prepared, ease of perceptibility, the clarity of the message in reaching the target audience, and the ability to create the correct emotion were all important criteria for us. We designed the renewed visual world in a way that would attract the interest of the potential target audience, the Y and Z generations of men.
We continue to design all the visuals that the brand needs regularly and support the brand’s communication.