JACK&JONES is one of the pioneers of the jean culture with more than 2,000 storesworldwide and the e-commerce project that we started in Turkey with JACK&JONES is continuing to develop and grow in its 3rd year. Visit Website
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Turkey has a very intense and developed market in terms of e-commerce, with super high user expectations. User habits and expectations are changing rapidly under the influence of social platforms.
Jack&Jones is an agile brand that adapts to the dynamics of the market, so its website must also offer dynamic solutions that meet needs, addressing the challenging competition and challenges while also responding well to needs that the user may not even be aware of.
We designed a modern, spacious, and frameless interface that eliminates all unnecessary loads to provide the best user experience and offers users perceptual comfort, fed by neuro-marketing research. The interface we designed supports the brand's sincere image and will enable the user to focus on the products and their details more easily.
We also prepared a comprehensive system that includes detailed integrations, data communication, and campaign features for the project, which also offers a customized e-commerce infrastructure that is tailored to the brand's dynamic expectations.
To improve the user experience and test the website under real-use scenarios, we referred to neuromarketing research.
It is not easy to create improvement in the business results of a site that has reached a certain saturation and success.
Some of the exciting results compared to the same period of the year before the research:
50% growth in the returning visitor rate
30% increase in the page views
30% increase in the mobile users
2.47-fold decrease in the bounce rate
2.4-fold increase in adding products directly to the cart from the listing page
6.3-fold increase in adding products directly to the cart from the product detail page
Thus, the research and the design optimizations based on the unconscious of the user, has shown the effect in the business results and important success has been achieved.