Talay Logistics
We successfully rebranded and transformed Turkey’s leading intermodal logistics company, Sarp Intermodal, into Talay Logistics.
Talay Logistics
This transformation involved not only a name change but also a transition to a fully integrated logistics system. Therefore, a new brand strategy and positioning were essential to reflect this expanded scope. Equally important was effectively communicating this transformation to industry partners and competitors.
STRATEGY AND APPROACH
To find the right slogan, develop a sound strategy, and align the brand with its new values, we collaborated with ACT Development Consultancy. Through qualitative research, we established a solid foundation for all our creative work.
SOLUTION
In 2023, we managed the transformation process of Sarp Intermodal with great confidentiality, successfully rebranding it as Talay Logistics. The brand now has a solid foundation to reach its next milestones.
DESIGN ELEMENTS
CORPORATE IDENTITY
For the new Talay brand, we designed a comprehensive corporate identity manual, detailing the visual framework from A to Z.
