Gravity Corporate Website

Gravity Corporate Website

Gravity Architecture is an award-winning architectural company with offices in New York and Istanbul.

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Gravity
2022
Services
Project Manager
User Experience Design
User Interface Design
Interactive Prototyping
Creative Direction
Art Direction
Front-End Development
Back-End Development
Technology
JavaScript
PHP
Laravel
HTML5
CSS3
Awards
cssreel

2015 CSS REEL

Website of the Day Award

Gravity Web Design and Development

Gravity is a studio with an artistic perspective that wants to convey this to its target audience. We worked together on building their logo and corporate identity.

Gravity needed an interface that allows it to freely present its designs and highlights its messages and designs, and that can stand out.

MINIMALISTIC DESIGN MINIMALISTIC DESIGN MINIMALISTIC DESIGN MINIMALISTIC DESIGN MINIMALISTIC DESIGN MINIMALISTIC DESIGN MINIMALISTIC DESIGN MINIMALISTIC DESIGN MINIMALISTIC DESIGN MINIMALISTIC DESIGN MINIMALISTIC DESIGN MINIMALISTIC DESIGN

SOLUTION

Design unity is important from a neuro-marketing perspective. Research shows that the use of incompatible images reduces the emotional impact on users. For this reason, we designed the entire website in black and white and placed Gravity's reference logos on the site with pencil drawings that are consistent with the concept.

Traditional methods reflected in digital
Since Gravity's creation process starts with pencil sketches, we used a video for the website that contains pencil sketches to highlight the studio's artistic direction and also to convey the desired emotion to the target audience while supporting the studio's artistic positioning.

Wholistic design
Design unity is important from the perspective of neuro-marketing. Research shows that using inconsistent images reduces the emotional bond among users. Therefore, we designed the entire site in black and white and placed Gravity's reference logos on the site in a conceptually appropriate way with pencil sketches.

Gravity Corporate Website
Gravity Corporate Website
Gravity Corporate Website
Gravity Corporate Website
Gravity Corporate Website

Outcome

Gravity, which we laid strong foundations for on their first day, is now a regularly awarded, internationally renowned studio.

2015 CSS REEL - Website of the Day Award

Visit Website
Gravity
2022
Creative Director
Fuat Naci Kanık
Front-End Developer
Mehmet Kıyak
UX/UI Designer
Erkan Bulut

OTHER WORKS