Gravity Architecture is an award-winning architectural company with offices in New York and Istanbul.Visit Website
2015 CSS REELWebsite of the Day Award
Gravity is a studio with an artistic perspective that wants to convey this to its target audience. We worked together on building their logo and corporate identity.
Gravity needed an interface that allows it to freely present its designs and highlights its messages and designs, and that can stand out.
Design unity is important from a neuro-marketing perspective. Research shows that the use of incompatible images reduces the emotional impact on users. For this reason, we designed the entire website in black and white and placed Gravity's reference logos on the site with pencil drawings that are consistent with the concept.
Traditional methods reflected in digital
Since Gravity's creation process starts with pencil sketches, we used a video for the website that contains pencil sketches to highlight the studio's artistic direction and also to convey the desired emotion to the target audience while supporting the studio's artistic positioning.
Design unity is important from the perspective of neuro-marketing. Research shows that using inconsistent images reduces the emotional bond among users. Therefore, we designed the entire site in black and white and placed Gravity's reference logos on the site in a conceptually appropriate way with pencil sketches.
Gravity, which we laid strong foundations for on their first day, is now a regularly awarded, internationally renowned studio.
2015 CSS REEL - Website of the Day Award