For the creators of Mount & Blade, we created a website that reflects the spirit of the brand.
TaleWorlds, Turkey’s biggest game development company, has achieved worldwide recognition with their game Mount & Blade. We met TaleWorlds during the development stage of their new project Bannerlord and sparked a partnership in order to take their digital strategy one step further. We knew that we were working with a crowded team of digital artists, designers and developers globally known for their work.
We had a very crowded team with digital artists, designers and software developers. The project was supposed to be suitable for the world of Mount & Blade, the famous game of TaleWorlds, and to be able to represent the corporate face of the company in desired qualities. At this point, it was important to understand the brand values well, and to match these values, to produce a product that would please the players, the TW Team and us.
Medieval times
TaleWorlds team loves a dark atmosphere and everything related to medieval times so their website should be revolving around these concepts.
Flexibility
Since every game would have its own unique style, site and interface design should reflect upon this flexibility.
Single dashboard management
A single dashboard to manage all sites and platforms regarding TaleWorlds and Bannerlord games should be designed.
We visited TaleWorlds’ office in order to get to know them better.
We had the chance of going around their office, gaming with them and visiting their greenbox studios. Apart from having fun, these experiences were essential to getting to know the brand and their values better. Through our meetings and time together, we’ve reached the conclusion that TaleWorlds’ website should be reflecting the game’s medieval, dark and chaotic atmosphere while offering the best user friendly experience.
The website where the brand's corporate face meets the ambiance of its games, was highly appreciated by both the TaleWorlds team and the players. Users' comments on TaleWorlds forums and Steam also showed us once again that we are on the right track.