We are proud to be part of UFUKKOÇ: Corporate Performance Consultants' brand story, who has been partners with Turkey's largest corporations on their performance improvement journeys for many years.
UFUKKOÇ: Corporate Performance Consultants, a corporate consultancy firm, partners with Turkey’s largest corporations in their corporate journeys. UFUKKOÇ: Corporate Performance Consultants has been assisting 87 of 150 largest corporate companies in Turkey. 13 out of the 87 corporations they work with are in the top 20 largest companies in Turkey.
We needed an innovative website supported by an academic background, firm marketing dynamics, and a competence in advising clients in transferring business models into the digital realm. Our most excitable goal was to design a modern web interface that efficiently communicates the brand statement.
Academic Background
The success and the quality of a corporate consultancy firm is firmly based on the success and quality of their consultants. Since one of the main strengths of UFUKKOÇ’s team is having a strong academic background, our website design intended to reflect upon this speciality.
Simplicity
The website’s interface needed to have a corporate, simple and understandable visual language that highlights the content.
Emotional Connectivity
A large portion of the materials that brands post and share in the social media consist of fictional, made up, fun intended visuals which tend to do more harm than good. Based on this information, we focused on relatable, real and relevant visuals considering target audience’s emotional motivations.
Project story
Before starting the project we had the chance to join UFUKKOÇ’s team in order to analyze the business model by observing their working process first hand.
After our first meeting, it became apparent that the brands were able to get to know the consultants and gain some insight in their understanding of business much better this way. We shot brief videos defining the company’s services and references, and went on to build the site on these dynamics to make a transition as practical as possible.
We created a qualified and modern website that features engaging, rich video content, that represent the brand's business model and its impact on the target audience.