It is a significant issue to spend the money in the right way in the marketing economy, where 400 billion dollars are returned annually. This puts a serious responsibility on the brand.
“Why was neuromarketing developed?” The answer to the question is actually very simple. Today, companies spend about 400 billion dollars a year on marketing activities. When the amount in question is this high, it becomes substantial to spend the money in the most correct way and to have a return. This situation imposes a serious responsibility on both advertisers and customers.
At this point, neuromarketing research paves the way for producing more effective advertisements by spending less money. For the advertisement to have an effect, it is necessary to look at the person who is the place where the effect will be taken.
The age of technology and science. The advertising industry is keeping up with this, and it should.
Campaigns prepared with conventional methods such as more sponsorship, TV advertisement, poster or banner means more brand awareness increase the economic burden of the brand.
To give a small example,
With the developing technology and the increasing number of channels in the last 20 years, many ways have emerged to reach the consumer. However, the consumer is faced with a relentless bombardment of messages. On the other hand, only a small part of the messages can be perceived by the consumer.
In other words, even if the consumer is reached with the right media planning, it is highly likely that the consumer did not perceive the message.
That's why it's significant to understand how the consumer's mind works. Learning consumer focus areas is not a luxury but a necessity for brands. This is where neuromarketing comes into play. It provides information to brands about consumer reactions to the visuals they prepare.
One of the most significant criteria for preparing a successful advertising campaign is to understand the consumer. It is another question mark to what extent traditional researches conducted for this purpose provide healthy insights.
For example, in the surveys conducted to understand the purchasing preferences of the consumer, the perception of the consumer dissipates after the 25th minute. Bored consumers give sloppy answers to questions. How accurate do you think it is to prepare an advertising campaign with the insights provided by this survey?
In an industry where $400 billion is spent per month, customers want to trust this research. At the root of the problem is the inability to see the unconscious effects in the minds of consumers. Even they themselves are not aware of these effects.
At this point, neuromarketing, which examines the unconscious movements of the consumer, comes into play. In fact, one of the reasons for the emergence of neuromarketing in short is the need to provide the right insight.
In the light of all this information, when we look at the event, we more or less understand why neuromarketing emerged. The sector is growing, investments are increasing. On the other hand, the consumer's attention to advertisements is decreasing. For this reason, it is necessary to make a point shot in advertisements. Neuromarketing provides information that enables pinpointing.
In your opinion, “Why was neuromarketing developed?” Isn't the answer very obvious?