For Wunder, the leading street fashion brand in Turkey,
we designed a simple and minimalistic interface that highlights the product.
Wunder is a leading street fashion brand in Turkey. Armed with an alternative understanding of street fashion and range of products, Wunder is a crafty sneaker store, with sneakerheads as their dedicated followers. Many artists, creatives, influencers and sports people choose Wunder which also has numerous partnerships with influencing brands.
Minimalistic website and simple interface focusing on the product while aiming to engage sneakerheads in the most fashionable and sensual way possible. So, we set three main goals during our initial meeting with Wunder.
Adapting the brand’s comfort, style and the sincere tone of voice into the digital world and needs of an e-commerce site.
For sneakerheads, shoes are a good way to express themselves, so the site should communicate in accordance with the requirements of this culture.
A minimalist approach for relatable, simplistic branding and low cognitive stress.
Having a minimal B&W design, Wunder’s home page focuses on the sincere relationship between the product and the sneakerheads.
To highlight the products in a way that the target audience is in line with the importance given to the product. To do this, the site interface keeps itself in the background, while the blog offers a comfortable and good user experience.
According to Wunder's assessment, the project results overwhelmed the sneakerheads, overcoming the challenges mentioned in the brief. Since the launch, website achieved a rapid traffic growth and a substantial increase in the store's turnover.
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