For Wunder, the leading street fashion brand in Turkey,
we designed a simple and minimalistic interface that highlights the product.
Wunder is a leading street fashion brand in Turkey. Armed with an alternative understanding of street fashion and range of products, Wunder is a crafty sneaker store, with sneakerheads as their dedicated followers. Many artists, creatives, influencers and sports people choose Wunder which also has numerous partnerships with influencing brands.
Minimalistic website and simple interface focusing on the product while aiming to engage sneakerheads in the most fashionable and sensual way possible. So, we set three main goals during our initial meeting with Wunder.
Adapting the brand’s comfort, style and the sincere tone of voice into the digital world and needs of an e-commerce site.
For sneakerheads, shoes are a good way to express themselves, so the site should communicate in accordance with the requirements of this culture.
A minimalist approach for relatable, simplistic branding and low cognitive stress.
Having a minimal B&W design, Wunder’s home page focuses on the sincere relationship between the product and the sneakerheads.
To highlight the products in a way that the target audience is in line with the importance given to the product. To do this, the site interface keeps itself in the background, while the blog offers a comfortable and good user experience.
According to Wunder's assessment, the project results overwhelmed the sneakerheads, overcoming the challenges mentioned in the brief. Since the launch, website achieved a rapid traffic growth and a substantial increase in the store's turnover.
We assigned Designneuro as our creative team regarding our need for Wunder’s specified website project, considering their meticuluous attention to detail and work discipline. Having analyzed and studied our target audience carefully, and supported by their neuromarketing background, they’ve come up with a multi-functional, user friendly website that features an impressive user experience and is in harmony with our brand values. Now, we have a great website, loved and enjoyed by sneakerheads - our target audience - and us equally. At the end, we are pleased to having met the agency that will be our design and marketing partner in the future.
Wunder - Co-Founder
We have been delivering creative solutions for Emaar Aquarium that intended to touch the consumer’s emotions in order to form an effective and lasting effect in communication.