Wunder

Web Design and E-Commerce Development

For Wunder, the leading street fashion brand in Turkey,
we designed a simple and minimalistic interface that highlights the product.

UI / UX DESIGN WEB DESIGN WEB DEVELOPMENT OPENCART

Fashion is out on the streets

Wunder is a leading street fashion brand in Turkey. Armed with an alternative understanding of street fashion and range of products, Wunder is a crafty sneaker store, with sneakerheads as their dedicated followers. Many artists, creatives, influencers and sports people choose Wunder which also has numerous partnerships with influencing brands.

Challenge

Minimalistic website and simple interface focusing on the product while aiming to engage sneakerheads in the most fashionable and sensual way possible. So, we set three main goals during our initial meeting with Wunder.

We set 3 main goals for the project.

1

Sincerity

Adapting the brand’s comfort, style and the sincere tone of voice into the digital world and needs of an e-commerce site.

2

Culture

For sneakerheads, shoes are a good way to express themselves, so the site should communicate in accordance with the requirements of this culture.

3

Simplicity

A minimalist approach for relatable, simplistic branding and low cognitive stress.

Inspiration

Whitespace
Minimalism
Clarity

Having a minimal B&W design, Wunder’s home page focuses on the sincere relationship between the product and the sneakerheads.

To highlight the products in a way that the target audience is in line with the importance given to the product. To do this, the site interface keeps itself in the background, while the blog offers a comfortable and good user experience.

Result

According to Wunder's assessment, the project results overwhelmed the sneakerheads, overcoming the challenges mentioned in the brief. Since the launch, website achieved a rapid traffic growth and a substantial increase in the store's turnover.

Visit Page

wunder.com.tr

We assigned Designneuro as our creative team regarding our need for Wunder’s specified website project, considering their meticuluous attention to detail and work discipline. Having analyzed and studied our target audience carefully, and supported by their neuromarketing background, they’ve come up with a multi-functional, user friendly website that features an impressive user experience and is in harmony with our brand values. Now, we have a great website, loved and enjoyed by sneakerheads - our target audience - and us equally. At the end, we are pleased to having met the agency that will be our design and marketing partner in the future.

Cem Çerci

Wunder - Co-Founder

Emaar Akvaryum

Creative Works

We have been delivering creative solutions for Emaar Aquarium that intended to touch the consumer’s emotions in order to form an effective and lasting effect in communication.

CAMPAIGN PRINTWORK INSTORE KEY VISUAL CONCEPT DEVELOPMENT