Competence in Business Success

The Role of Communication and Perception

Competence in Business Success
Reading Time 4 min / Publish Date - 21.08.2023

It is critical to the success of any organization that employees work in areas that match their competence. In this article, I would like to convey the impact and business results of an e-commerce expert who is trying to organize a meeting with our agency. At the same time, I will focus on the impact of issues such as competence in the business world and effective communication on the perception of the company. I will also use examples and quotes from famous advisers to support my arguments.


Let me first share my experience:

Let me convey the impression created by an e-commerce expert trying to organize an agency meeting.

We were invited to an introductory meeting. “Will you come with your team?” they said. We don't meet, naturally, "If we learn the subject first, who will join you?" we said. They ignored my question and suggested a day and time. I asked them to answer my questions, although the day and time were convenient. Response: "Why did you ask who will attend?" (I wonder if it is to find out with whom we will hold the meeting?)

We stated that we were asking to find out with whom we will hold the meeting and to show correct participation accordingly. I did not neglect to emphasize the importance of open communication in the mail ;) (Let me be clear, I was a little pissed off at this point. Moreover, I also turned away from the idea of working with that company. What could be more natural than knowing who we're meeting with? Isn't that business etiquette anyway?)

The following answer is this, I'm just pasting it:

"Unfortunately, we had to postpone the meeting time because the different meetings of our managers abroad would be extended. We will get back to you about the calendar in a different time frame."


Missing sentences, punctuation, and the change of plans in seconds when the time was clearly made me say "ok". In other words, "A company to stay away from," is obvious. Because nothing good comes out of a job that has so many problems from the first e-mail.

Everything is perception. Your team manages the outside perception of your company. So choose your team well and train them!


The Importance of Competence

It is important for the efficiency and success of the company that employees can work in fields that are suitable for their skills. The introductory meeting described above demonstrates the potential impact of insufficient competency on company perception.

Renowned management consultant Peter Drucker said:

"Nothing is more useless than effectively doing what shouldn't be done."

We must ensure that employees have the skills necessary to complete their tasks.


Effective communication

The scenario I live in also demonstrates the importance of effective communication for a good workflow. In other words, clear and concise communication is required to avoid misunderstandings between the parties and to carry out professional work.

Famous American educator and author Stephen Covey said:

"Most people don't listen to understand, they listen to respond."

We need active listening and open communication in business.


Business Ethics

Knowing who will attend a meeting is one of the most basic rights of attendees. American label writer Emily Post wrote:

"Being sensitive to the feelings of others is etiquette. If you have this awareness, you have manners no matter what you do."

In professional settings, we all need awareness and understanding. This will surely help the company to create a positive image outside.


The Role of the Team in Business Perception

Our annoying experience is a lesson for businesses. Part of the perception of companies is also managed by their team. That's why it's important to carefully select team members and provide training.

Warren Buffet, one of America's most successful investors, said:

"It takes 20 years to build a reputation, but that reputation can be destroyed in five minutes. If you think about it, you do things differently."

Managing reputation is an important responsibility. We must ensure that employees contribute positively to the image of the organization.


What You Should Do: Improvement Strategies

Employee Education and Development: Invest in employee training and development programs that enhance the skills and competencies of your workforce. This increases productivity resulting in better decision-making and improved business results.

Create Open Communication Channels: Create an environment where open communication is encouraged and employees can freely share their feelings and thoughts. Make sure communication channels are open and accessible to all team members. In this way, misunderstandings are reduced.

Promote Active Listening: Encourage active listening among team members. Provide training and resources that teach listening. This way, you build better collaboration and a more cohesive team.

Emphasize the Importance of Business Ethics: Make sure employees understand the importance of business ethics and its impact on the company's reputation. To this end, encourage employees to represent the company well by providing training and guidance.

Monitoring and Resolving Image Issues: Regularly evaluate the company's external image and take steps to resolve any issues that arise. Things like addressing negative reviews, responding to customer complaints, or making changes to company policies will be helpful.



We can't talk enough about competency in business success, effective communication, and perception management. The experience we had with the e-commerce specialist who held a meeting with us is a good example of the negative impact of poor communication and disregard for business ethics on a company's reputation.

Organizations must maintain a positive external perception by hiring competent employees, promoting open communication, and creating a professional environment. But companies that take a strategic approach can increase their chances of success. In this way, they can create a positive perception in their business partners. At the same time, they can establish mutually beneficial and long-term business relationships.



• Covey, S. R. (1989). The 7 Habits of Highly Effective People. New York: Free Press.
• Drucker, P. (1967). The Effective Executive: The Definitive Guide to Getting the Right Things Done. New York: HarperCollins.
• Post, E. (1922). Etiquette in Society, in Business, in Politics, and at Home. New York: Funk & Wagnalls Company.
• Buffet, W. (n.d.). BrainyQuote. Retrieved from 

Effective Communication Open Communication Business Ethics Business Perception Perception Management

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