Creating illustrated concept boxes describing the world of Absolut Art.
These are the words of Andy Warhol, on his iconic design of the Absolut bottle from 1986. Warhol's famous words marked the beginning of Absolut's association with art and artists.
When it comes to shopper marketing, the correct positioning of the product on the shelves has the utmost importance. With the right positioning, brands that can create the right sensations and emotional responses in the consumer's mind. For this reason, a localized creative project matching Absolut's artistic world was necessary.
These special packages, coinciding with Absolut's art-embracing world, also carry the signatures of our designers.
Supermarket shelves are critical for sales, being noticeable alongside competing products. Therefore, newly designed Absolut bottles should create this sense of separation.
According to neuromarketing principles, localization holds an important role in visual presentations as people look for a part of themselves while perceiving optical stimuli. Illustrations should also be providing a hint of localization according to these principles.
We've been inspired from the past and turned to traditional Turkish Art for inspiration. The four illustrations we created were modernized with different techniques and applied to the selected packages and bottles.
These special packages, which overlap with Absolut's art-embracing world, also carry the signatures of our designers.
The creative packages prepared by Absolut were also very appreciated by the global team. Our designers were asked to sign their work. This special series, both in Turkey and abroad were quickly sold out, being purchased by Absolut collectors and consumers around the world.
Leading brand in luxury chocolate market,
enjoyed in more than 100 countries worldwide.