Absolut

Art Concept Packaging Design

Creating illustrated concept boxes describing the world of Absolut Art.

PACKAGING PRINTWORK CONCEPT DEVELOPMENT

"I love the packaging,

love the feeling of it…

I want to do something…"

These are the words of Andy Warhol, on his iconic design of the Absolut bottle from 1986. Warhol's famous words marked the beginning of Absolut's association with art and artists.

Absolut packaging design

Challenge

When it comes to shopper marketing, the correct positioning of the product on the shelves has the utmost importance. With the right positioning, brands that can create the right sensations and emotional responses in the consumer's mind. For this reason, a localized creative project matching Absolut's artistic world was necessary.

We set 3 main goals for the project.

1

Art Effect

These special packages, coinciding with Absolut's art-embracing world, also carry the signatures of our designers.

2

Standing Out

Supermarket shelves are critical for sales, being noticeable alongside competing products. Therefore, newly designed Absolut bottles should create this sense of separation.

3

Traditional Texture

According to neuromarketing principles, localization holds an important role in visual presentations as people look for a part of themselves while perceiving optical stimuli. Illustrations should also be providing a hint of localization according to these principles.

Inspiration

traditional texture
Traditional Art
İstanbul Galata Tower
Localization
Absolut iconic bottle
Iconic Bottle
Absolut special packaging design
Absolut tin box in front of window

Localization

We've been inspired from the past and turned to traditional Turkish Art for inspiration. The four illustrations we created were modernized with different techniques and applied to the selected packages and bottles.

Absolut illustration - Onur Kanık
Absolut illustration - Fuat Kanık
Absolut illustration - Kerim Cem Oktay

Artistic touch

These special packages, which overlap with Absolut's art-embracing world, also carry the signatures of our designers.

Result

The creative packages prepared by Absolut were also very appreciated by the global team. Our designers were asked to sign their work. This special series, both in Turkey and abroad were quickly sold out, being purchased by Absolut collectors and consumers around the world.

Lindt

Social Media Management

Leading brand in luxury chocolate market,
enjoyed in more than 100 countries worldwide.

SOCIAL MEDIA MANAGEMENT ACCOUNT MANAGEMENT AD MANAGEMENT CONTENT DEVELOPMENT VISUAL DESIGN MODERATION