Emaar Aquarium is home to over 200 species, 20,000 aquatic life, and the GiantKing Crocodile, making it Turkey's first underwater animal park.
It was necessary to increase the number of visitors through social media posts and communicate in a way that would highlight the different aspects of the aquarium, separating it from its relatively high-profile competitors.
Instead of using stock images, we conducted periodic photo shoots inside the aquarium to generate real content. This way, we reflected the impressive atmosphere of the aquarium to users with a reimagined social media visual language. At the same time, we updated the language and tone of content texts, communicating the brand's advantages and other highlighted opportunities to potential visitors in a more understandable way.
With an active social media communication, we strengthened communication and brand awareness with instant, dynamic, and real-time content.