Işıl Textile, one of Turkey's largest textile companies, is regularly included inthe ISO 500 list while producing and exporting all types of knitted fabrics with state-of-the-art facilities.
Işıl Textile wanted to transition from a traditional manufacturer's communication approach to one that highlighted its creative line. In social media communication, the aim was to increase brand awareness and convey the brand's technological expertise, knowledge accumulated in production, and ability to provide creative solutions to endless needs.
While creating the brand strategy for Işıl Textile, we focused on art and design. In this way, we conveyed the brand's designer aspect to users in addition to the manufacturer's perception of the target audience.