Yandex
Lindt Social Media Management

Lindt Social Media Management

Lindt, a chocolate brand enjoyed in over 100 countries worldwide and a leader in the high-quality chocolate market, is also known as the Masters of Chocolate.

Lindt
2016
Services
Social Media Marketing Strategy
Creative Direction
Graphic & Video Design
Copywriting
Social Media Ad

Lindt

When we began the project, Lindt's market awareness was quite low. The goal for the brand, which was new to the Turkish market, was to make it accessible to the end consumer and establish a connection.

Lindt Social Media Management
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SOLUTION

We prepared special content to explain the availability of the product in the Turkish market. By introducing the Lindt brand and its products to the consumer, we also took advantage of the principles of neuro marketing.

We designed experience-oriented content that creates a mirror effect where consumers can find themselves in the image, and integrated localization into the content strategy.
As a result of our work, the target audience is now aware that Lindt products are available in the Turkish market.

Lindt Social Media Management
Lindt Social Media Management
Lindt Social Media Management
Lindt Social Media Management
Lindt Social Media Management
Lindt Social Media Management
Lindt Social Media Management
Lindt Social Media Management

Outcome

One of Lindt's most distinctive products is the Lindt Excellence %99, with a high cocoa content. We noticed that this product was gaining interest from people who emphasize healthy living on social media. Therefore, we developed the #LindtFit hashtag and created visuals that supported the low-calorie chocolate perception. We then significantly increased product sales through influencer collaborations.

Lindt
2016
Creative Director
Fuat Naci Kanık
Art Director
Onur Kanık
Ahmet Fahri Küçük
Account Director
Aslı Kanık
Content Creator
Ece Öyken

OTHER WORKS