Lindt Social Media Management
Lindt, a chocolate brand enjoyed in over 100 countries worldwide and a leader in the high-quality chocolate market, is also known as the Masters of Chocolate.
The Project
When we began the project, Lindt's market awareness was quite low. The goal for the brand, which was new to the Turkish market, was to make it accessible to the end consumer and establish a connection.
SOLUTION
We prepared special content to explain the availability of the product in the Turkish market. By introducing the Lindt brand and its products to the consumer, we also took advantage of the principles of neuro marketing.
We designed experience-oriented content that creates a mirror effect where consumers can find themselves in the image, and integrated localization into the content strategy.
As a result of our work, the target audience is now aware that Lindt products are available in the Turkish market.
Outcome
One of Lindt's most distinctive products is the Lindt Excellence %99, with a high cocoa content. We noticed that this product was gaining interest from people who emphasize healthy living on social media. Therefore, we developed the #LindtFit hashtag and created visuals that supported the low-calorie chocolate perception. We then significantly increased product sales through influencer collaborations.
Ahmet Fahri Küçük
