KUKA is one of the world's leading companies in providing products and solutions tocustomers from various industries with their smart automation and robot systems.
KUKA wanted to make its perception of quality and prestige visible in social media communication and to strengthen its B2B communication with an effective content strategy. It aimed to convey its leading position in the industry and strengthen its connection with the target audience via social media.
We restructured the social media strategy in line with the main communication and corporate identity of the brand. By creating different content categories, we ensured that products, services, and solutions are easily and understandably accessible.
We included the content we prepared in social media communication in parallel with the brand's annual communication plan and strengthened the existing connection with account followers. The contents that we provide for KUKA Turkey are closely followed and frequently shared by KUKA's accounts in other countries.
By working closely with the brand, we continue to present automation solutions to the target audience and maintain communication.