We have been delivering creative solutions for Emaar Aquarium that intended to touch the consumer’s emotions in order to form an effective and lasting effect in communication.
The aquarium and the underwater zoo, consisting of seven different themes within the Emaar Square Mall, is home to over 20,000 animals from around 200 species.
It was necessary to focus on visitors’ emotions in order to achieve a sense of visual integrity in all our creative works. The main challenge has been providing an ongoing service quality in the light of urgent and evolving needs within the scope of numerous aquariums.
Focusing On Emotions
When aquarium visitors are observing underwater creatures, their feelings are important so our creative work intended to revolve around and reflect upon these emotions.
While our designs were meant to draw the visitors’ attention mainly to the aquariums as well as numerous areas such as feeding grounds, river, jungle, island themed areas around the complex.
Our designs were to match Emaar Aquarium's brand identity while keeping the harmony between the brand identity and all visual material.
Billboards and banners were displayed throughout Emaar Square Mall, ads and banners published in print media and digital banners swam through the world wide web resulting in considerable increase on social media engagement, web traffic and number of visitors. As their creative agency, we've been providing services for Emaar Aquarium for over a year. We will continue to be providing marketing and strategic services including launch visuals, campaign designs, decoration projects, digital works and logo designs.
We are proud to be part of UFUKKOÇ: Corporate Performance Consultants' brand story, who has been partners with Turkey's largest corporations on their performance improvement journeys for many years.