Leading brand in luxury chocolate market,
enjoyed in more than 100 countries worldwide.
Lindt & Sprüngli: Masters of Chocolate
Leading brand in luxury chocolate market, enjoyed in more than 100 countries around the world. Lindt's story of becoming the Masters of Chocolate began in 1899 in Switzerland. Today, Lindt has become the favourite luxury chocolate brand in the market, loved and enjoyed in more than 100 countries worldwide. We've been representing Lindt in Turkey since 2013.
Market research done during the initial years that Lindt entered the Turkish market showed that consumers perceived Lindt as a product only available in duty free shops or abroad. In order to establish a successful brand image, we needed to reform this perception. We began by communicating the location of sales points around the market to the consumer initially in order to create the “easily accessible” perception.
Establishing Lindt's Accessibility
We needed to tell the consumer that they could buy Lindt in Turkey.
Connection With The Consumer
One of the most important points of marketing is to increase awareness and achieve a right connection with Lindt lovers.
Masters of Chocolate
Setting the brand image right by communicating the concept of Lindt’s Masters of Chocolate idea and that it is the most quality oriented chocolate in the market.
While introducing Lindt to the market, we also benefited from the principles of neuromarketing.
We know how “the mirror neuron” works in the brain. Based on our knowledge, we have produced content aiming to create a sense of appetite and well-being for consumers. We also ensured that all communicated images are very simple in design in order to preserve the quality effect and establish a simple visual language in harmony with the product.
Influencer Collaboration
We've made the right influencer collaborations with category compliance for the brand, and so low budgeted but high-impact campaigns have emerged.
#LindtFit
One of Lindt's most notable products is “Lindt Excellence 99%” with 99% cocoa content. We noticed that our product was of interest to people who shared, posted or highlighted the concept of “healthy life” on social media. We then came up with the #LindtFit hashtag and visually introduced the product in order to support the product’s low-calorie perception.
As of 2018, almost all sections of our target audience became aware of the availability of Lindt in Turkey.
While sales are increasing day by day, our long-term partnership with Lindt continues in harmony.
We built the foundations of Gravity Architecture's branding process based on a firm corporate identity and a minimalistic website.
