Actio Ulti Launch Film
Designed and engineered entirely in Turkey, Actio Ulti arrives with the ambition of redefining the standard for the electric motorcycle. We produced the launch film carrying that ambition through an end-to-end AI-driven production.
Actio Ulti Launch Film
As the launch date approached, the product had not yet reached the market. We chose to build the film as a fully AI-driven production from the ground up; instead of the constraints of a live set, we constructed every layer of the scene, from character to location, from flow to music, as a film written through prompts.
STRATEGY AND APPROACH
We began by surveying international examples in the electric mobility category, mapping how similar products are told across different markets. Through audience analysis, we defined the film’s tone, the lead character’s profile, and the feel of Istanbul as a city in one go. We built the film on two layers: on one side, the daily life of a new-generation rider; on the other, a product narrative in which the motorcycle’s technical character is woven scene by scene into the story.
THE SOLUTION
We built the film piece by piece: first the character, then the location, then the flow, and finally the sound.
The Character
We designed a charismatic protagonist, a notch above the target audience. We crafted his face, his body, and his wardrobe in an aesthetic suited to the motorcycle; then we generated him from nearly fifteen angles to build a consistent character model. As a result, the same face, the same body, and the same style remained intact across the entire film.
Building a Coherent Istanbul with AI
We treated Istanbul as one of the film’s leading characters. From Bebek Bay to the entrance of the Bosphorus Bridge, from Maslak to Dolmabahçe, we collected screen captures from over a hundred points across the city through Google Street View. We then ran each frame through a custom prompt that cleared the streets, removed signage, and shifted the light into a cinematic golden hour.
With this method, we transformed crowded everyday city imagery into the quiet, spacious, cinematic Istanbul the film required; we built a location library for hundreds of scenes, all carrying the same visual language.
The film opens at the start of a new day, with the protagonist stepping out of his apartment door. The familiar sound of Istanbul rises around him: traffic, horns, the crowd. He checks his motorcycle’s battery status on the app on his phone, puts on his helmet, and lowers the visor. The instant the visor closes, the outside world goes silent and gives way to a calm score made for the ride. From here on, it’s all flow: as the motorcycle moves through the city, the climbs, the speed, the light, and the technical features emerge naturally inside the scenes. The film’s core message lives in this transition: on this motorcycle, you stay in flow; you’re the one who lives the city best. After choosing the music from the Envato Elements library, we re-edited the track to match the film’s breathing rhythm.
The Video-Prompt Engineering Skill
In this production, we also drew on video-prompt-director, a skill our team built in-house. The skill records every parameter of a scene for AI video models in a standardized format:
Cameras
Anamorphic, cinematic, vintage 35mm, drone, FPV, macro
Camera Movements
Dolly, crane, gimbal, handheld, tracking, push-in, pull-out
Light Character
Key, fill, rim, golden hour, blue hour, neon, natural light, hard and soft sources
Composition
Rule of thirds, leading lines, depth of field, frame within frame
Character and Wardrobe Continuity
Face consistency, costume detail, physical traits, expression range
Color Palette and Atmosphere
Cinematic grading, desaturated, high contrast, warm and cool tones
AI Models
Sora, Veo, Kling, Runway, Pika, Luma, Seedance
With this groundwork, the technical decisions stay standardized; we focus on what the work is actually about: the craft and the creativity inside the scene.
RESULT
We released the launch film a week before the Motobike Istanbul fair and read the field’s response directly through the film. With a modest media spend, the film reached close to one million views on Instagram in a short time; it gathered thousands of comments and brought messages from hundreds of users expressing buying intent. Within a week of release, Actio’s Instagram following had doubled.
Even before the product hit the market, the launch film generated a strong wave of anticipation and energy around the brand. The tools of production may be changing rapidly, but what makes the difference is still creative vision.
