We are managing the digital strategy and social media communication processes for Lotus Biscoff.
The story of The Lotus Bakeries has begun 85 years ago in the town of Lembeke, Belgium. Today, Lotus Biscoff is a globally enjoyed product and brand, and our partnership has been going on since 2013 in perfect harmony.
When Lotus Biscoff began marketing in Turkey, it had not yet established accounts in social media. Firstly, it was necessary to identify the objectives, target audience, communication tone and create an advertising plan for the long run; a digital strategy that would provide efficient and engaging communication for the brand. The content we created according to our plan aimed to engage the audience, deliver a pleasant social media experience while introducing the brand's intimate and sincere tone of voice to the consumer.
Shaping a digital strategy and a communication road map in regards to both long and short term goals.
Telling brand stories and forming creative content that involve recent, contemporary trends, news and data in harmony / synergy with sales / offline calendar.
The Perfect Companionship
Keeping all aspects of the digital strategy and creative elements in harmony with the idea of Lotus Biscoff being coffee’s best companion to form and increase brand awareness and sales.
We blended neuromarketing principles with the creative stories we derived from daily news and trends. Although the creative content was meant to be targeting Turkish audiences, many accounts managed by Lotus Bakeries around the world asked for permission to use our content in their region and so our content reached much further than anticipated around the globe. Today, we are proud to say that we’ve come a long way since we started representing the brand on social media. Today, many coffee lovers in Turkey know the perfect companionship of Lotus Biscoff and coffee.
We have worked with many agencies over the years, but we realized the meaning of going along, getting excited, creating endlessly, and understanding each other with Designneuro. As TUAD, our difference from other organizations is that we have a broad range of products and brands and that we serve multi-stakeholder groups. The colors of our business range became brighter and noticeable with Designneuro. It is a great advantage for us that they have a thorough knowledge of research and use neuro researches. We thank Fuat and Asli Kanik for their devoted and motivated works.
Tüad - General Coordinator
Creating illustrated concept boxes describing the world of Absolut Art.