Zeynel Sezgün

Social Media Management

TSSF Coach, Turkey Spearfishing Champion, freediver.

SOCIAL MEDIA MANAGEMENT AD MANAGEMENT CONTENT DEVELOPMENT VISUAL DESIGN MODERATION

A fast dive into social media

Zeynel Sezgün is a freediver, making his living underwater for 40 years. He also runs a fish restaurant. We geared and teamed up and dove right into the depths of social media together.

Challenge

When it comes to spearfishing, we were careful not to miss our targets! Being a very specific subject with a specific target audience, it was necessary for us to grasp a deep understanding of diving and spearfishing in order to create the impressive and engaging content, by participating in Zeynel Sezgün’s daily adventures.

We set 3 main goals for the project.

1

Introducing Zeynel Sezgün

Zeynel Sezgün, a spearfisher, a spearfish instructor and a freediver, has always been a responsible hunter and instructor who prioritizes safety.

2

Reaching Target Audience

One of the most important goals we had was establishing the initial contact between Zeynel Sezgün and his target audience.

3

Tailoring Relevant Content

We used engaging spearfishing and diving videos to capture the interest of our target audience combined with relevant and informative written content.

Inspiration

Blue
Sea
Wild Life

Zeynel Sezgün is a selective hunter who respects underwater species.

He’s been hunting the same pastures and fish in a sustainable way, respecting nature for the last 40 years. Communicating his respect for the species and focusing on safe diving also aimed to raise awareness of fisheries in general.

We also took freediving lessons from Zeynel in order to do some underwater shooting with him.

Holding our breath as we went deeper underwater for the purpose of obtaining various images by shooting with more than one camera.

Result

We chose Instagram as our main tool of visual communication. Even with a reasonably low advertising budget, the account grew rapidly. ROI was quickly achieved with new registrations from followers and students.

Visit Zeynel Sezgun on Social Media

Instagram Facebook

Wunder

Web Design and E-Commerce Development

For Wunder, the leading street fashion brand in Turkey,
we designed a simple and minimalistic interface that highlights the product.

UI / UX DESIGN WEB DESIGN WEB DEVELOPMENT OPENCART