A guide for brands to understand the consumermind to achieve a better user experience.
The Role of Communication and Perception
Design Culture and the Role of the Designer in Shaping the Future
The marketing landscape has undergone a significant transformation in recent years, with a greater focus on understanding human behavior and the way our brains work.
How do you capture the attention and wallets of target audiences?
In today's digital age, e-commerce has become an important part of our daily life.
A Dive into Antonio Damasio's Insights and Their Impact on Branding and Consumer Perception
A design chat with our former colleague, now Apple Art Director Mel Zahar.
It would be incredibly valuable if we knew the possible expectations of users when they enter the e-commerce site.
After the interface update, Yemeksepeti has been subjected to serious criticism, up to the level of lynching, on social media and Ekşisözlük.
I will try to interpret the mind model required for a successful e-commerce site through user experience.
We may not know the reasons for the logo change of the Pringles brand from the outside. But we can foresee the behind-the-scenes decisions made with informed interpretations. Logo design features allow us to have an idea about the changes.
It is a significant issue to spend the money in the right way in the marketing economy, where 400 billion dollars are returned annually. This puts a serious responsibility on the brand.
Wunder in the Fashion & Beauty category at the 17th Golden Spider Awards; We were selected as the best website of 2019 by “leaping” one step ahead of our competitors with a simple user-experience-oriented design!
The brain activity of Alex Honnold, one of the best free climbers ever, was captured by neuroscience researchers. As such, the subject entered our radar as well. We hope it will interest you too.
In this article, we will proceed on the axis of social media and neuromarketing, taking into account the psychological motivations of the consumer.
One of the most significant elements that differentiate the product is the packaging design. This design is very important in terms of the impression that the consumer will have at the first encounter with your product. So what does neuromarketing say about it?
In its simplest definition, how do the visual cortex, which receives and interprets the information coming from the retina of the eye, and the reptilian brain, our first brain, affect our purchasing decisions?
Men and women, who have different perceptions in many areas of life, also differ when it comes to advertisement design. This can have negative consequences for an advertisement whose target audience is male or female.
Is the simplification of logos an accidental trend or more? In today's article, “Why are logos getting simpler?” We will talk about the relationship between neuromarketing and logo.
Kapital Media's digital agency has become Designneuro! MediaCat, MediaCat Books, and Digital Age accounts are now entrusted to us...
Designneuro became one of the sponsors of the European Political Consultants Association (EAPC) Conference and the EAPC Polaris Awards, the world's first political communication competition.
It is possible to understand which product the consumer buys and why, thanks to neuromarketing. So how does neuromarketing understand the consumer?
While explaining neuromarketing, impressive expressions such as "find the buy button in the brain with neuromarketing" are used. So, does neuromarketing have such competence or purpose? Today we will talk about this topic.
Neuromarketing is getting more and more popular every day. The world's biggest brands are investing in this area. Thus, neuromarketing is now becoming one of the important dynamics of the marketing world. So how has neuromarketing changed the world of marketing?
Advertisements where brands spend large sums of money now only attract the attention of the consumer for a few seconds. In this case, brands cannot convey the desired message to the consumer. On the other hand, it is possible to use advertisements more effectively with a neuromarketing-based design.
Actually, the answer to this question is the same as the answer to the question whether neuroscience works; Yes. Neuromarketing is much more than just internet content like "6 magic ways to increase your brand's sales". First of all, neuromarketing is a science...
When did neuromarketing start ,and what will its future be like? In order to better understand neuromarketing, it is useful to look at both its past and its future.
One of the basic facts that distinguishes humans from other living things is empathy. Empathy is a skill we have thanks to mirror neurons. The effects of these neurons on advertising may be more important than you think.
How can a product be placed in the image, and the message reaches the consumer correctly? What should be done to make the product or logo more visible? Thanks to neuromarketing methods that examine what the consumer sees on the poster, it is now possible to answer all these questions.
With neuromarketing, which explores the real reasons behind the customer's purchasing preferences, brands are closer than ever to understanding the mind of the consumer. So what does neuromarketing say in short?
With the developing technology, it is now very easy to reach the consumer. However, the consumer is exposed to thousands of messages a day through many means from social media accounts to television. So how many of these messages can it detect? Ads that you think reach the target audience may be ignored...
Brands want to give tens of messages in one ad but the consumers are only capable of perceive few of them. So how is it possible to design a more effective ad with neuro design methods?
According to Kahneman, the brain's decision-making mechanism is divided into two: pilot and autopilot mode. Pilot mode kicks in while thinking and runs slowly. Autopilot mode, on the other hand, takes action quickly but without thinking, with emotions and perceptions. Since strong brands activate the autopilot mode in the consumer, their business is often left to chance.
Did you know that humans lived under the influence of the reptilian brain, the oldest part of the brain? The reptilian brain, which directly affects the unconscious processes of the consumer, is survival-oriented. Therefore, it cannot detect complex messages. Many jobs in the advertising industry are done without considering the unconscious reactions of the consumer.
According to Daniel Kahneman, the most critical point of the story is how it ends. Based on this saying, the sandwich technique helps break down people's perceptual walls. And it opens the doors to better communication for us. So what is the sandwich technique?